Worldly Wise - Our Flagship Title

Australia’s biggest and most successful consumer card deck, Worldly Wise reaches 600,000 wealthy, home-owning empty nesters. The criteria for receiving Worldly Wise are as follows:

• 50+ with household income over $65000 per annum
• ABC1, mostly parents, grandparents, or empty nesters
• Mail responsive, happy to buy direct

These consumers enjoy travel, fine wine, investing and health. They respond to charity requests, are planning home improvements and are interested in the arts. These people enjoy receiving RDP Card Decks because the products are relevant to their interest areas, allowing them to make simple and informed purchasing decisions, leaving more time for them to enjoy their purchases and make more of their free time.

Circulation	600,000
Drop Date	Early October 2008
Artwork Deadline	1st August 2008
State Distribution	NSW, VIC, QLD, ROA *State Splits and Half Runs Available

Easy Mail – Targeting the Mail Order Purchasers

Easy Mail offers advertisers the opportunity to get the attention of Mail Order Purchasers in the comfort of their own home.

The criteria for receiving Easy Mail are as follows:

• Predominantly Female
• 100% mail order purchasers
• Family oriented interest with a huge capacity to purchase

Circulation	600,000
Drop Date	Early Feb 2009
Artwork Deadline	1st Dec 2008
State Distribution	NSW, VIC, QLD, ROA *State Splits and Half Runs Available

*ROA= Rest of Australia