How does it work?
Typically postage and list rental represents the bulk of the costs for direct mail. Through RDP, you are able to 'ride along' with compatible mail issuers for a fraction of the cost.
RDP has a portfolio of trusted brands that accept compatible, third-party advertising in their regular customer mailings, ensuring your promotional message receives maximum exposure.
Billing statements and essential mail are personally addressed and contain important information that must be opened and read, thus offering a high level of exposure to third-party advertisers.
The advertiser's offer is featured on an insert which is included within the customer's billing statement. The cost to participate is competitive and all offers included through this channel must be highly targeted. The advertiser must provide tracking.
- Opportunities are strictly limited, (usually to only one third-party insert) thereby ensuring your promotional message receives maximum exposure.
- Billing statements or essential mail are personally addressed and contain important information that must be opened and read, thus offering a high level of potential exposure to third-party advertisers.
