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The home page promotes to consumers the simplicity of the survey and the fact that it will only take a couple of minutes to complete. It also promotes the rewards the consumer receives including the chance to win great prize.
The survey includes 4 general sections

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RDP employs a Cost-Per-Lead (CPL) pricing model for advertisers. Clients only pay for the qualified leads generated through the online survey.
Create a self financing campaign - you only pay for what you get.
Consumers are invited to fill in the survey from bases that most other survey websites don't access.
To ensure clients have the best chance to close business, leads can be sent via email, either daily or weekly. Each lead contains contact information and the consumers product interests.