RDP Expands as Belts Tighten
June 2009
Former Time Magazine Marketing Manager, Adam Coates, has been appointed General Manager of consumer lead generation specialist, RDP.
With over 17 years experience on client and supplier sides of the industry, including a recent stint with data builders Pacific Micro Marketing, Coates has been charged with managing the rapid growth of the company.
This is a move which sees owner, Marcelo Ulvert, put his focus back on business development and the launch of a new online division. Ulvert says “I’m obviously thrilled that Adam has joined us. He has already had such a positive effect on the crew”.
Coates said “Marcelo has given me free rein to grow a business from a solid platform with a great DM sales record. It wasn’t a hard decision to make and the crew has responded fantastically”.
Coates is well versed in the RDP brand thanks to a close association with RDP for several years. As General Manager, he will be managing the highly successful lead generation products; Statement Inserts and Risk Free TV. These products are generating fantastic results and have become a stable part of RDP clients’ marketing strategies. He will also be sourcing new products which can generate cost effective options for RDP clients.
