Response Direct Publishing (RDP) is an Australian owned direct marketing company.
Development began in late 1998 and operations started in 2001. The aim of the company was to offer consistent cost effective consumer lead generation solutions for the Australian market.
Over the last year, our focus has moved from Card Deck publishing, to Statement Inserts, digital lead generation with Winning Choice, and Risk Free TV.
Ride along for less
We have a portfolio of mail users that accept compatible third-party advertising in their regular customer mailings.
At a fraction of the cost of traditional direct mail, you can reach valuable consumer markets in mail that must be opened and read.
Online lead generation
The Winning Choice online survey generates sales leads by inviting consumers to disclose their buying habits in an online survey. And you only pay per lead you receive so you can create a self financing campaign.
Cost per lead TV ads
Our Risk Free TV advertising is exactly that; We make a one minute ‘call- to- action’ TV ad. The TV commercial makes an offer and consumers ring a 1800 telephone number to take up the offer or make an enquiry.
You only pay on a cost per lead basis, not charges are incurred for the production of the TV commercial or the media booking. So your campaign is risk free!
These products are generating fantastic results and have become a stable part of RDP clients’ marketing strategies.
We are also constantly sourcing new products which can generate cost effective options for our clients.
