Response Direct Publishing (RDP) is an Australian owned direct marketing company. Marcelo Ulvert began development of the company in late 1998 and operations started in 2001. He bought the company from the UK office in 2008.
The aim of the company was to set out to publish direct marketing response media. Learning from the UK experience, RDP identified the affluent over 40’s
as a particularly desirable and responsive target audience. This theory was proven with the successful launch in 2001 of RDP’s first card deck mailing, Worldly Wise, with other titles and demographic tests following.
Today RDP is already the largest card deck publisher in Asia Pacific.
In 2008, RDP have a continued commitment to card deck publishing, and have added new products to their portfolio, including Risk Free TV and Online Cost Per Lead. RDP will also continue to focus on their role as exclusive sales agency for AMMX, the Advertising Media Marketing Exchange. AMMX is an innovative company that has a given advertisers the chance to promote exclusive offers in mail issuers’ envelopes. The advertiser’s offer is featured on a co-branded insert which is then included with the customer’s billing statement.
RDP will continue to grow its lead generation program over the coming years in the tradition of its UK parent, and is committed to consistently providing its clients with high quality, cost-effective leads.
